Marketing Supervisor · Dubai, UAE
Marwa Zhaiman
Marketing & Business Development Strategist
A smart marketer. Thinks like a CFO, executes like a CEO.
I’m a marketing supervisor in Dubai. I plan and optimise paid campaigns, run the CRM that sales works from, and design the creative myself. I’ve done this in five sectors: automotive, healthcare, technology, a marketing agency and print. Every campaign is judged by the business it brings in.
- 5sectors: automotive, healthcare, technology, agency, print
- 5ad platforms: Meta, Google, LinkedIn, Snapchat, TikTok
- 4car brands run in one role
- 12+years in design and marketing, since 2014
Work
Marketing case studies by sector
Open a sector to see my roles, responsibilities, accounts and work samples.
Automotive
Multi-brand, multi-market campaigns and the CRM behind them.
View case study →2020Healthcare
Content, social media and design for a healthcare membership platform.
View case study →2021 – NOWTechnology & AI
Tracking, landing pages and AI workflows, backed by an IT degree.
View case study →2022Marketing Agency
Integrated client campaigns for a US marketing agency, delivered remotely.
View case study →2018Print & Graphic Design
Print-ready design at a printing house, building on design work since 2014.
View case study →Journey
From print design to marketing leadership
Design came first, then content, then performance marketing and CRM. Each step added a skill the next role needed.
- NowMarketing SupervisorAutomotiveFalcons GT Motors · Dubai, UAE
- 2023Digital Marketing ExecutiveAutomotiveAccount lead for ISUZU · SUZUKI · KAIYI · SML Mahindra · Dubai
- 2022Creative Marketing SpecialistAgencyRuya Solution Agency · USA, remote
- 2020Creative Marketing SpecialistHealthcareSehati Card · KSA, remote
- 2018Prepress & Graphic DesignerPrintAl-Najjar printing house · Syria
- 2014Graphic design workDesignWhere my career started
Education
How I work
Marketing, sales and design on one line
The three dots in my logo stand for the three teams I connect. Most lost revenue sits in the gaps between them.
Performance
Plan, launch and optimise paid campaigns. Track leads, conversions, CTR, CPC and CPM, and move budget to what works.
Sales alignment
Run the CRM, distribute leads, follow up with customers and keep the pipeline current, so marketing and sales report the same numbers.
Creative direction
Shape campaign concepts, landing pages and visuals myself, from social posts to print-ready files.
Advertising
Meta Ads Manager · Google Ads · LinkedIn Campaign Manager · Snapchat Ads · TikTok Ads
CRM
Zoho CRM · Privyr CRM
Analytics & tracking
Google Analytics · Google Tag Manager · Meta Pixel · Conversion tracking
Design & content
Adobe Photoshop · Adobe Illustrator · Canva
Web
WordPress · Landing pages · SEO tools
AI & automation
ChatGPT · Claude · Claude Code · Google Antigravity · AI-assisted workflows
Languages
Arabic (native) · English (advanced)